Digital & Social Media Marketing Manager
Company: SCCFCU
Location: San Jose
Posted on: April 28, 2024
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Job Description:
SUMMARY
The Digital & Social Media Marketing Manager is an individual
contributor who will support and manage our website, digital
marketing (including SEO), and social media efforts. They will work
with the Chief Brand Officer to proactively identify areas for site
and campaign optimization. This is a highly cross-functional role,
supporting a diverse set of initiatives, which will enable you to
collaborate with all levels and groups across the organization,
while also being hands-on. This position is part of a team that
owns Brand, Communications, Marketing, and Community Engagement
Initiatives.
QUALIFICATIONS
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
--- Education and/or Experience: Bachelor's degree in marketing or
business administration or closely related fields of study, minimum
of seven years experience in marketing with a focus in digital
channels
--- Certificates, Licenses, Registrations: None Required
--- Geographical Location: This position may be eligible for a
flexible work arrangement. Individuals working in this position
must be located within the state of California.
ESSENTIAL FUNCTIONS
--- Support a strong and consistent brand identity across all
digital channels.
--- Support digital strategy with execution across website, social
media, email, and digital media channels including SEO.
--- Supports the development of the company's new website and
manages the day-to-day updates post-launch, ensuring alignment with
business strategies and cross-functional team communication
objectives.
--- Works with digital agency to develop content (both copy and
images) that are aligned with brand strategy and business
objectives.
--- Implements digital marketing campaigns, ensuring alignment with
brand identity and integration with traditional media marketing
channels.
--- Works with the Chief Brand Officer and agency to understand
metrics and track, measure, and report on campaign performance.
Optimizes performance, identifying opportunities for campaign
optimization and reinvestment of digital media.
--- Provides ongoing reporting of digital marketing campaign
performance.
--- Collaborate with internal teams (Lending, Learning &
Development, Operations, IT, Finance, Payments) to implement and
execute digital initiatives to drive engagement, growth, or
retention.
--- Support end-to-end content production, working with external
design resources to deliver content. Drive high-quality creation of
content for the website, social, and email marketing campaigns.
--- Review, write, and edit digital content for typographical,
brand tone and voice, and graphic consistency - e.g., site content,
SEO keywords, and ad messaging, digital banner content, social
posts.
--- Maintain working knowledge of regulatory compliance related to
member services and financial services areas.
--- Ensure that County Federal's brand and professional reputation
is maintained across digital platforms.
--- Resolve questions, requests, and problems courteously and
within given timeline.
--- Provide project management support to ensure deadlines are met
and perform other related duties as requested or assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
--- Expertise in digital and direct marketing channels.
--- Strong knowledge of how to use online analytical tools (Google
Analytics, FB reporting, etc)
--- Must be able to anticipate project needs, discern work
priorities, and meet deadlines with little supervision, and be
willing to work occasional evenings and weekends.
--- Critical thinking skills, pro-active problem solving, and a
roll-up-your-sleeves can-do positive attitude.
--- Must have excellent organization skills and attention to
detail.
--- Ability to deal with ambiguity and incomplete information.
--- Ability to work effectively on multiple tasks, prioritize based
on based on business impact, and meet deadlines while producing
high-quality work.
--- Ability to pivot and change course quickly, taking the lead to
course correct.
--- Ability to build relationships and work effectively across
departments and levels with people from all walks of life.
--- Effective communication skills, both written and verbal across
levels of the organization.
--- Experience using Microsoft Office - PowerPoint, Excel, Word,
Adobe Acrobat, and other marketing software applications.
--- Experience with Canva, email marketing software is
preferred.
--- Ability to provide high-level copywriting, when needed.
--- Hungry: Passionate about the business. Always looking for more.
More to do. More to learn. More responsibility to take on.
Self-motivated and diligent. Constantly thinking about the next
step and the next opportunity.
--- Humble: Lacks excessive ego or concerns about status. Quick to
point out the contributions of others and slow to seek attention
for self. Shares credit emphasizes team over self and defines
success collectively rather than individually.
--- Works Intelligently: Have common sense about people. Tend to
know what is happening in a group situation and how to deal with
others in the most effective way. Demonstrates good judgment and
intuition around the subtleties of group dynamics and the impact of
their words and actions.
PHYSICAL REQUIREMENTS
The physical demands described below are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
position's essential functions.
--- Full-time hours required, with additional work hours as
necessary to accomplish objectives, goals, and projects.
--- Occasionally lift and/or move up to ten pounds.
EEO STATEMENT
SCCFCU encourages diverse applicants to apply for all positions.
SCCFCU does not discriminate in employment opportunities or
practices on the basis of race, color, religion, creed, sex,
familial status, marital status or domestic partner status,
national origin, age, disability, marital status, pregnancy,
childbirth, breastfeeding or related condition, ancestry, medical
condition including genetic characteristics, veteran or military
status, sexual orientation, gender identify, gender expression, any
persons holding an undocumented "AB 60" driver's license, or any
other characteristic protected by law. This provision also includes
the perception that anyone has any of the above characteristics or
is associated with a person who has or is perceived as having any
one of these characteristics. Discrimination based on any of these
protected classifications is unlawful and is a violation of company
policy. The Company makes all employment decisions without regard
to these protected statuses and does not tolerate harassment or
discrimination.
This job description is not an exclusive or exhaustive list of all
job functions that an employee in this position may be asked to
perform from time to time. Santa Clara County Federal Credit Union
reserves the right to revise or change job duties and
responsibilities as the need arises.
$35.83 - $44.79 an hour
Keywords: SCCFCU, Watsonville , Digital & Social Media Marketing Manager, Executive , San Jose, California
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